ZXMoto means business: New brand attacks Europe

Just a few months ago, ZXMoto was virtually unknown outside of China. Now, the manufacturer has a clear plan: with successes on the racetrack, its own sales network, and a steadily growing model range, the young brand aims to gain a foothold in Europe.

At the MXGP of Flanders in Lommel, it became clear that ZXMoto means business. While many visitors initially stopped by the stand to admire the successful supersport machines, it was the off-road division that generated the most interest. The stand was packed throughout the entire race weekend. Numerous fans took the opportunity to see the motorcycles up close for the first time.

From road racing to off-road

ZXMoto was founded in 2024 by Zhang Xue, one of the co-founders of Kove. After leaving Kove, the Chinese entrepreneur decided to build his own brand.

ZXMoto first made a name for itself in the sport in 2026. Together with Evan Bros Racing, the brand immediately shook up the Supersport World Championship. Frenchman Valentin Debise celebrated five victories on the ZXMoto 820RR-RS after just ten race weekends, instantly establishing the manufacturer among the top contenders.

Simultaneously, the company is now entering the European market. C. Reinhardt ZXMoto has found an experienced distribution partner who will serve Denmark, Sweden, and the Benelux countries in the future. The dealer network, spare parts supply, and service will be built up step by step.

Off-road models are generating discussion.

In Lommel, however, the focus was less on the road bikes.

ZXMoto presented its complete off-road range for the European market for the first time. In addition to a 250cc and a 450cc motocross machine, the new [model name missing] was also on display. ZXMoto 450 Rally on the exhibition stand – a motorcycle that unmistakably plays in the same league as the well-known Kove 450 Rally.

The rally version in particular attracted a lot of attention.

The 450 Rally comes fully equipped

Particularly interesting: The exhibited ZXMoto 450 Rally The vehicle will be delivered with the carbon fiber components shown as standard. This is therefore not an elaborately constructed trade fair exhibit, but rather the equipment that customers will actually receive.

The price is also surprising. According to the data sheets displayed in Lommel, the rally version... EUR 9.999 costs.

It features a 449,9cc single-cylinder engine with DOHC cylinder head, 32 liters of fuel capacity thanks to a dual-tank system, a hydraulically operated anti-hopping clutch, and a ready-to-ride weight of 128 kgThe seat height is 960 millimeters.

The combination of long range, low weight and extensive standard equipment should make the Rally interesting for many adventure touring riders.

Two motocross riders complete the program

ZXMoto also has ambitious plans in the motocross sector. MX450 It also uses a 449,9cc four-stroke single-cylinder engine. According to the manufacturer, the motorcycle delivers 105 kg on the scales and is intended for EUR 7.499 Tobe offered.

Below that is positioned the MX250Its 249,9cc engine also uses a DOHC valve train and four valves. ZXMoto states the weight as only 102 kg the selling price is expected to be at EUR 6.699 lie.

Both motocross models feature fully adjustable suspension, hydraulic anti-hopping clutches and a 960 millimeter seat height, clearly aligning themselves with the technical specifications of established competitors.

Europe will become the next big destination

The European motorcycle market is currently undergoing a noticeable transformation. Brands like CFMOTO, Voge, and Kove have demonstrated that Chinese manufacturers are no longer perceived solely on the basis of price.

ZXMoto is now following the same path. With successes in international racing, a structured sales organization, and a model range that extends from motocross bikes to rally machines, the brand is making a clear statement.

The appearance in Lommel made one thing clear: ZXMoto doesn't just want to sell motorcycles. The manufacturer aims to establish itself as a serious player in the European motorcycle market – and the interest shown by visitors at the MXGP weekend demonstrated that many fans are closely watching the path the new brand will take.

Photos: Ray Archer